August 23, 2015 § Leave a comment
In 2008 I wrote and produced this series of nutrition guides for KC Healthy Kids and Blue Cross and Blue Shield of Kansas City:
Exploring New Flavors: How to Shape Kids’ Food Preferences at Home and at School explains how teachers, school staff and parents can help kids learn to enjoy healthy “new” foods at home, in the classroom and in the cafeteria. This guide features Kiersten Firquain, who implemented the first Farm to Cafeteria program in Kansas City, plus resources and how-tos for helping students develop new food preferences.
Healthy Alternatives for School Celebrations, Rewards, Fundraisers and Snacks helps parents, school staff, and students put a healthy spin on school celebrations, rewards, fundraisers and snacks. The guide explores low-cost options, good-better-best choices, tips for easy preparation, recipes, and cross-cultural concepts.
Marketing Healthy Choices in the School Cafeteria was created for food service directors and managers who want to increase revenue while serving healthy foods.
The grant also included funding for this colorful place mat (shown front and back), which was created to encourage kids ages 2-5 eat their colors (also known as vitamins!) and get moving.
Special thanks to Liz Nord for designing the guides, and to Brian Grubb for designing and illustrating the place mat!
August 23, 2015 § Leave a comment
Coconut is a licensed character from American Girl, and these were the first gift products Hallmark produced for Coconut. I was thrilled to serve as editorial director for the team charged with creating product for preteen girls. (Even when Hallmark gift product isn’t editorially intensive, editors are still very involved, keeping strategy, consumer need and end use in the forefront of the creative process.)
To get started, the art director and I led an idea-generation workshop for 15-20 designers from across the company. From an amazing list of innovative ideas, we developed the following products, basing our choices on cost requirements and audience appeal:
September 7, 2012 § Leave a comment
The Mid-America Coalition on Health Care is a multi-disciplinary organization of employers, insurance carriers and providers focused on promoting the health and well-being of current and future employees and their families in the greater Kansas City area.
They hired me to research and write this guide, and see it through design.
April 23, 2010 § Leave a comment
I work for two groups that promote the CDC’s coordinated school health model, which encompasses eight components:
- Health Services
- Nutrition Services
- Physical Education
- Health Education
- Counseling, Psychological and Social Services
- Healthy School Environment
- Health Promotion for Staff
- Family and Community Involvement
The Missouri Coordinated School Health Coalition and the American School Health Association support schools and school health professionals in helping students get and stay healthy so they can do their best in school.
For both organizations, I manage their blogs, email marketing, and online communities. I also provide other editorial services as needed, including press releases, conference materials, brochures, white papers and more.
Read some posts:
November 23, 2009 § Leave a comment
In 2007 I became involved with KC Healthy Kids through their initiative to form the Greater Kansas City Food Policy Coalition.
This postcard was intended to direct traffic to their Web site during a back to school promotion.
November 22, 2009 § Leave a comment
When I was a kid, my parents were teachers and all their friends were teachers. No one had much money. So on weekends between March and November (and all through the summer), we camped and canoed on Southern Missouri’s scenic rivers.
There were about 10 families and over a dozen kids – 6 of us born in 1970. The group came to be called “Raindrops, Inc.” because it rained every time we ate chicken. We said “Fire in the hole!” when we left our seats around the fire, and that meant no one could take our spot. (Grown-up did this too, and were probably the ones who started it.)
Most of the kids married, moved away, and have families of their own. Now we just say “The Camping Bunch,” when referring to the group.
We sometimes saw each other during the holidays, but the entire group was never together at once — until there was a funeral. On that sad day we promised we would all see each other before the next funeral. This is the invitation I wrote for the reunion: