Cards for a Cause
November 23, 2015 § Leave a comment
As editorial director for UNICEF branded products, I helped create greeting cards that raised more than two million dollars for UNICEF’s programs. The cards are meant to appeal to a more sophisticated consumer who wants to convey a message in as few words as possible. That consumer is also very savvy about charitable products and wants to know exactly what UNICEF gets from the sale of each card. To keep this demographic happy, we printed information on the back of each card that explains what UNICEF could provide with the proceeds from the purchase of each card.