Food Stories for Enhance Magazine

November 24, 2015 § Leave a comment

Kansas City Enhance was a beautiful magazine that is sadly now defunct. Thank goodness their content is still available online. I wrote feature articles and acted as food editor, hiring and providing direction to writers, and working with local chefs who provided recipes.

Inaugural Food Section, 2010

How My Family Started Eating Better,  2010

Splurge: Bacon from Schenker Farms, 2010

Apples, Broccoli, Carrots: The ABCs Come from the Farm, 2009

Local Flavors: Kansas City’s Sustainable Food Movement Is Good for Your Body and Soul, 2009

Cards for a Cause

November 23, 2015 § Leave a comment

As editorial director for UNICEF branded products, I helped create greeting cards that raised more than two million dollars for UNICEF’s programs. The cards are meant to appeal to a more sophisticated consumer who wants to convey a message in as few words as possible. That consumer is also very savvy about charitable products and wants to know exactly what UNICEF gets from the sale of each card. To keep this demographic happy, we printed information on the back of each card that explains what UNICEF could provide with the proceeds from the purchase of each card.

Making Music at Hallmark

November 23, 2015 § Leave a comment

Hallmark Music was a complex yet very satisfying product line to work on. (And it was totally fun because it involved listening to music most of the day and deciding which songs to include for each concept.)  Marketing research told us our consumers wanted songs they knew, with lyrics by original artists. They also liked sharing with their friends any great new music they discovered, so we included on each CD a few songs that weren’t so well-known.

Added value editorial elements like recipes, tips and wedding shower games helped strengthen the creative concept and give the consumer a bit of a surprise.

I was an editor when I worked on this product, but acted as editorial director for a certain number of packages. In that role I was responsible for selecting music tracks with our producer in Los Angeles and managing the legalese required for the jacket, procuring original writing, seeing the product through proofreading, and making sure the artwork and editorial content worked together seamlessly.

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